B2B online store design
UI/UX Design
E-Commerce Design
2 months
Challenges
The Volkswagen dealership in Latvia needed to move away from paper catalogs and transition to a modern, eco-friendly digital solution.
The main challenge was to build a B2B portal where dealers could conveniently order car accessories, while also allowing end users to browse the offering and submit a request to pick up the product at their nearest showroom.
From a UX perspective, the task was to find a balance between two distinct user types, professional dealers and regular customers, within a single interface, while staying compatible with Magento 2's standard capabilities.
Solution
I designed the UX structure and UI for a B2B e-commerce store built on the Magento 2 platform. The user journey was crafted so that dealers could quickly locate and order the accessories they needed, while end customers could browse the catalog, send a request to their preferred dealer center, and receive a callback in the way most convenient for them. For the product catalog's visual presentation, I used a masonry grid layout, giving the page a dynamic rhythm and effectively highlighting product images of varying formats.
Tell us about your project
Tell us about your project
What clients say
Our IT programming company has been working with Artis for over 10 years, and our cooperation has been excellent. His creativity and technical knowledge ensure high-quality results every time. Artis always meets deadlines, is responsive and offers innovative solutions that meet our clients' needs. We highly appreciate his professionalism and ability to adapt to different projects. Without a doubt, we recommend him as a reliable and talented web designer.
Gints Fricbergs
Co-Founder of ICT
We partnered with LUUT for UI/UX design on several web development projects, and the collaboration exceeded our expectations. Artis has a sharp eye for detail and a deep understanding of user behavior, which directly improved the usability and conversion rates of the products we built together. He is proactive, always comes prepared with thoughtful solutions, and adapts quickly to feedback.
Roberts Dzenis
CEO of Zen IS
I choose LUUT for any web development project because a designer doesn't just have to draw beautifully, but also has to be perfectly familiar with UX/UI to create a user-friendly and convenient design. To increase the number of customers and sales of products, I definitely prefer a designer with 15 years of experience in the field of website design.
Inga Jakobsone
IT consultant of Incate
After several half-finished works with other UX/Designers, Artis was like a solution to all previously unorganized things. With an easy approach, from the word go. The work is dynamic and understandable to everyone and the result is impeccable. Without unnecessary spending of money and time until the desired result.
Oskars Štāls
BTE
I’ve had the pleasure of working with him on multiple projects involving both web pages and mobile app design. The experience has been excellent from start to finish. His designs were very clean, thoughtful, and often exceeded my expectations. Overall, he is creative, proactive, and very easy to work with. I would definitely recommend him to anyone looking for high-quality design work for websites or mobile apps.
Artis Romanovskis
Founder of Dares4us
We hired Artis to handle the UI/UX design for our web development projects, and the results spoke for themselves. He took the time to understand our users, asked the right questions, and delivered a design that was both visually polished and incredibly intuitive. What impressed us most was how development-ready his deliverables were — our team could implement everything without guesswork.
Jānis Līviņš
CEO of Caballer
What clients say
Our IT programming company has been working with Artis for over 10 years, and our cooperation has been excellent. His creativity and technical knowledge ensure high-quality results every time. Artis always meets deadlines, is responsive and offers innovative solutions that meet our clients' needs. We highly appreciate his professionalism and ability to adapt to different projects. Without a doubt, we recommend him as a reliable and talented web designer.
Gints Fricbergs
Co-Founder of ICT
We partnered with LUUT for UI/UX design on several web development projects, and the collaboration exceeded our expectations. Artis has a sharp eye for detail and a deep understanding of user behavior, which directly improved the usability and conversion rates of the products we built together. He is proactive, always comes prepared with thoughtful solutions, and adapts quickly to feedback.
Roberts Dzenis
CEO of Zen IS
I choose LUUT for any web development project because a designer doesn't just have to draw beautifully, but also has to be perfectly familiar with UX/UI to create a user-friendly and convenient design. To increase the number of customers and sales of products, I definitely prefer a designer with 15 years of experience in the field of website design.
Inga Jakobsone
IT consultant of Incate
After several half-finished works with other UX/Designers, Artis was like a solution to all previously unorganized things. With an easy approach, from the word go. The work is dynamic and understandable to everyone and the result is impeccable. Without unnecessary spending of money and time until the desired result.
Oskars Štāls
BTE
I’ve had the pleasure of working with him on multiple projects involving both web pages and mobile app design. The experience has been excellent from start to finish. His designs were very clean, thoughtful, and often exceeded my expectations. Overall, he is creative, proactive, and very easy to work with. I would definitely recommend him to anyone looking for high-quality design work for websites or mobile apps.
Artis Romanovskis
Founder of Dares4us
We hired Artis to handle the UI/UX design for our web development projects, and the results spoke for themselves. He took the time to understand our users, asked the right questions, and delivered a design that was both visually polished and incredibly intuitive. What impressed us most was how development-ready his deliverables were — our team could implement everything without guesswork.
Jānis Līviņš
CEO of Caballer
What Our Partners Say
Our IT programming company has been working with Artis for over 10 years, and our cooperation has been excellent. His creativity and technical knowledge ensure high-quality results every time. Artis always meets deadlines, is responsive and offers innovative solutions that meet our clients' needs. We highly appreciate his professionalism and ability to adapt to different projects. Without a doubt, we recommend him as a reliable and talented web designer.
Gints Fricbergs
Co-Founder of ICT
We partnered with LUUT for UI/UX design on several web development projects, and the collaboration exceeded our expectations. Artis has a sharp eye for detail and a deep understanding of user behavior, which directly improved the usability and conversion rates of the products we built together. He is proactive, always comes prepared with thoughtful solutions, and adapts quickly to feedback.
Roberts Dzenis
CEO of Zen IS
I choose LUUT for any web development project because a designer doesn't just have to draw beautifully, but also has to be perfectly familiar with UX/UI to create a user-friendly and convenient design. To increase the number of customers and sales of products, I definitely prefer a designer with 15 years of experience in the field of website design.
Inga Jakobsone
IT consultant of Incate
After several half-finished works with other UX/Designers, Artis was like a solution to all previously unorganized things. With an easy approach, from the word go. The work is dynamic and understandable to everyone and the result is impeccable. Without unnecessary spending of money and time until the desired result.
Oskars Štāls
BTE
I’ve had the pleasure of working with him on multiple projects involving both web pages and mobile app design. The experience has been excellent from start to finish. His designs were very clean, thoughtful, and often exceeded my expectations. Overall, he is creative, proactive, and very easy to work with. I would definitely recommend him to anyone looking for high-quality design work for websites or mobile apps.
Artis Romanovskis
Founder of Dares4us
We hired Artis to handle the UI/UX design for our web development projects, and the results spoke for themselves. He took the time to understand our users, asked the right questions, and delivered a design that was both visually polished and incredibly intuitive. What impressed us most was how development-ready his deliverables were — our team could implement everything without guesswork.
Jānis Līviņš
CEO of Caballer
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Got a project? Let’s talk.
Let us make something great together. Book a free 30-minute call.
Or write to
Got a project? Let’s talk.
Let us make something great together. Book a free 30-minute call.
Or write to
© 2026 luut. All rights reserved.
© 2026 luut. All rights reserved.
© 2026 luut.
All rights reserved.